Professional Skills
Strategy, storytelling, systems, and just enough spreadsheet energy.
Content & Creative Strategy
Content Strategy
Website Copywriting
Thought Leadership
Customer Storytelling
Case Study Development
Brand Voice & Messaging
Email Campaign Development
Creative Problem-Solving
Growth & Go-to-Market
Enterprise Marketing Strategy
Demand Generation
Product Marketing
Sales Enablement
Campaign Planning
Customer Journey Mapping
Lifecycle Marketing
Customer Retention Strategy
Webinar Strategy
Market Research
Analytics, Automation & AI Search
AI Search Visibility
GEO / Generative Engine Optimization
LLM Visibility Audits
SEO
A/B Testing
Conversion Rate Optimization
Marketing Automation
CRM Management
KPI Tracking
Data Analysis
“Wow! Your writing skills are top notch! I appreciate your help on the Best Place to Work in Healthcare assessment. You are able to articulate information about VisualDx in a clear and concise manner.”
Programs & Tools
Tools are only useful if they help make better decisions, clearer content, or fewer “wait, where did that lead go?” moments.
Content & Project Management
WordPress
Notion
Asana
Jira
Paid Media
Google Ads
LinkedIn Ads
Salesforce Campaigns
UTM Tracking
Creative & Content Production
Canva
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Survey & Feedback
SurveyMonkey
GetFeedback
Jotform
Marketing Automation & CRM
Pardot / Account Engagement
Engagement Studio
Salesforce
Braze
Analytics & Reporting
Google Analytics 4
Google Tag Manager
Salesforce reporting
Pardot reporting
SEO, GEO & AI Search Visibility
SEMrush
Otterly.ai
Microsoft Copilot
Google Search Console
Claude
ChatGPT
“Kudos to [colleague] and Kate for their collaboration last week as we put together an amazing pitch deck for a meeting that Art [President and co-founder], Bernie [VP Sales] and I had today with L’Oreál Global Team.”